“In Sonae Shopping centres, food court traffic is very high. The good results are due to the marketing strategies of the centres, which allowed us to promote the areas where our products are located. These results are mainly due to the interest that those centres’ marketing strategies showed in promoting the areas where our product is located.”

“It would be very complicated for us to risk a fixed store because we do not have any experience in the environment of a mall. It was a whole process of learning in terms of people and stock management.”