3.670.792 population impacted by the center

Wilma Shoppen, located in Berlin’s Charlottenburg district, is a modern and dynamic destination attracting up to six million visitors annually. Combining diverse retail, community services, and excellent connectivity, it offers an ideal stage for brand activations and experiential marketing. Its strategic location and varied audience make it a prime venue for impactful brand experiences.

Space details

Highly-frequented experiential space at the heart of the centre

Wilma attracts a steady stream of high-intent visitors each week, with 111538 people passing through. The average spend per visit is £65.00, and dwell time averages 52 minutes. 69% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners.

The gender split is 48% women and 52% men. In terms of age, 24% are 25–39, 41% are 40–58, 10% are 16–24, 25% are 59–68.

Highly visible experiential space located close to the main entrance of the centre.

Highly visible experiential space located close to the main entrance of the centre.

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Wilma: Strong Footfall & Affluent Audience

With its strong footfall, affluent audience, and broad age distribution, Wilma offers brands a commercially valuable environment to engage target customers.

brand activation

A stage for your brand

Perfect for bold activations that engage consumers and spark emotion.