1.957.661 population impacted by the center

Riem Arcaden is a modern Munich shopping centre with 163,000+ weekly visitors, diverse retail, and excellent transport links. Its 2018 expansion and proximity to the Exhibition Centre make it a prime spot for brand activations.

Space details

Highly-frequented experiential space at the heart of the centre

Riem Arcaden attracts a steady stream of high-intent visitors each week, with 163462 people passing through. The average spend per visit is £75.00, and dwell time averages 93 minutes. 62% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners.

The gender split is 55% women and 45% men. In terms of age, 19% are 25–39, 42% are 40–58, 12% are 16–24, 27% are 59–68.

Experiential space located on the ground floor close to the main entrance of the centre.

Large experiential space in front of Saturn (multi-brand electronics) and Edeka supermarket in the highly-frequented basement level of the centre.

Experiential space in the highly-frequented basement level of the centre.

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High-Value Shopper Profile

With its strong footfall, affluent audience, and broad age distribution, Riem Arcaden offers brands a commercially valuable environment to engage target customers.

brand activation

A stage for your brand

Perfect for bold activations that engage consumers and spark emotion.