1.612.300 population impacted by the center

Pasing Arcaden is a major Munich shopping and transit hub with 120,000 daily commuters and 10M annual visitors. Its strategic location, diverse retail mix, and premium services create prime opportunities for impactful brand activations.

Space details

Highly-frequented experiential space at the heart of the centre

Pasing Arcaden attracts a steady stream of high-intent visitors each week, with 173076 people passing through. The average spend per visit is £73.00, and dwell time averages 118 minutes. 61% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners.

The gender split is 55% women and 45% men. In terms of age, 20% are 25–39, 42% are 40–58, 20% are 16–24, 18% are 59–68.

Large, popular outdoor experiential space. The 460m2 space can also be used for smaller events and thus split the Paseo into several parts. Possible to combine with test drives for automotive activations.

Outdoor experiential space located close to the main entrance of the centre and Pasinger Bahnhof, the second busiest train station in Munich.

Highly visible experiential space located on the ground floor in a very busy environment with a high dwell time. Suitable for bigger builds.

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more about the centre

Pasing Arcaden: 173K weekly visitors with high spend, long dwell time, and an affluent, diverse audience

With its strong footfall, affluent audience, and broad age distribution, Pasing Arcaden offers brands a commercially valuable environment to engage target customers.

brand activation

A stage for your brand

Perfect for bold activations that engage consumers and spark emotion.