Mercedes-Benz

Brand Alliance

Mercedes-Benz brought its models to where everything happens:
The Sonae Sierra shopping centre.

A bold, impactful presence — perfectly aligned with the lifestyle of its audience.

This was a way of promoting the brand and product to its selected target benefitting from the space and the entire environment that malls offer.

Mercedes-Benz

brand alliance

  • Presentation of vehicles

  • Live Tech Demo

  • Interactive Experience

  • Innovation in Action

  • 50.000 visits per day

  • High engagement rate

Put your brand in a shopping centre of Sonae Sierra

brand alliance

A long-term partnership with strategic exposure.

Solid and lasting alliances between brands and malls. This solution offers the guarantee of continual visibility with great impact on strategic locations.

Mercedes-Benz