195.549 population impacted by the center

Gera Arcaden, located in the heart of Gera, is a modern shopping centre that combines diverse retail, dining options, and a vibrant cultural atmosphere. With versatile spaces such as the central atrium and entrance plaza, it provides an ideal stage for brand activations and interactive experiences. Its strategic location, high foot traffic, and proximity to cultural attractions make it a prime destination for impactful campaigns in Thuringia.

Space details

Highly-frequented experiential space at the heart of the centre

Gera Arcaden attracts a steady stream of high-intent visitors each week, with 123076 people passing through. The average spend per visit is £58.00, and dwell time averages 91 minutes. 69% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners.

The gender split is 56% women and 44% men. In terms of age, 28% are 25–39, 46% are 40–58, 11% are 16–24, 15% are 59–68.

Large experiential space located in the basement of the centre. Visible from the ground floor upon entering the centre through the main entrance.

Experiential space located close to the main entrance of the centre.

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Gera Arcaden: Strong Footfall & Affluent Audience

With its strong footfall, affluent audience, and broad age distribution, Gera Arcaden offers brands a commercially valuable environment to engage target customers.

brand activation

A stage for your brand

Perfect for bold activations that engage consumers and spark emotion.