Several operators in the same space with a cost sharing concept. This creates an environment of full cooperation between tenants sharing the same business vision. The Coop Store project was developed based on the Sierra Corporate Responsibility strategy and aims to help small local businesses thrive.

The perfect store for promoting or testing products or brands that demand interactivity and a close relationship with consumers. The Lounge can serve as a "showcase" for promoting brands and products to a large number of people or releasing new products. This channel operates as an awareness builder.

The perfect store for new brands that aim to consolidate their positioning. A model that tests the product/ brand in a real environment but requires little investment. This concept was developed for new brands that need to consolidate concepts, test their acceptance and positioning in the market, before deciding to go ahead with a long-term commitment in a shopping center. This concept offers the opportunity to test the brand, in a laboratory environment, before taking a bigger step and deciding on a wider expansion strategy, national or international.