Lab Store

The perfect store for new brands that aim to consolidate their positioning. A model that tests the product/ brand in a real environment but requires little investment.

This concept was developed for new brands that need to consolidate concepts, test their acceptance and positioning in the market, before deciding to go ahead with a long-term commitment in a shopping center.

This concept offers the opportunity to test the brand, in a laboratory environment, before taking a bigger step and deciding on a wider expansion strategy, national or international.

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